‘LIFE OF PI’for Ang Lee’s another brilliant work

The film ‘Life of Pi’ is adapted from the novel of the same name, the box office in China is easily achieve billions of RMB in the first week, since the movie released on 22 November. The movie is not just achieved a success in box office so far, and also achieved a good reputation. To achieve the both success on the box office and also the reputation is not easy for any film, but Ang Lee made this happens.

Except to analyse successful aspects from professional ‘film studies’ angel, the pre-publicity of this movie also made the effort to make movie success. When Ang Lee decided to make this movie, the news has spread quickly and each news focus on the ‘hard work’ of making this movie. Therefore, it has already made audience curious about this movie and started to follow the information about this movie.

And during the process of making this movie, the pre-publicity team always mentions that there are three hardest things for making film. they are children, animals and water, while those were included in Life Of Pi, so it gives audience a hint that how does Ang  Lee to make this happen.

In Life of Pi‘s official website, it provides Facebook, Twitter, Flicker etc social platforms to do promotion of the film. It offers large of  story of making films and update the news about this film in time. It takes advantages of social platform to interact with audience. It makes audience know more about the behind scene story, and share their opinions on these platforms.

The background of this official website is made as 3D effect, so it makes more visualised. Therefore, all of this pre-publicity strategy helps to attract more audience go to the cinema to watch the film as well. Then i believe, Life of Pi is a journey be worth to take it, it will be the other important work in Ang Lee’s director career.